So you have a great app idea… but can it be a real business? The reality is that without thoroughly vetting and planning your app idea, you’re likely to make a lot of preventable mistakes (see our article #1 Mistake People Make With Their First App.) That’s why we’ve created…

So… You have a brilliant app idea that you are ecstatic about. You can’t go to sleep at night because you have too many incredible visions of the future rushing through your head. …

First question: Should you build an app? Almost every week I have someone come up to me and say, “I have an idea for an app, what is the first step?” And my answer is always the same, “Quit.” …

Why create a push notification strategy? So your app is live (and if that’s not true check out this article), but you’re trying to increase how often people use the app. Push notifications are a powerful tool to re-engage your users and bring value to them, yet they are often underestimated and underutilized. When done right…